Meet Our Trainers

Sergey Berezin, Ph.D., has received his NLP Master Practitioner certification from the NLP and Coaching Institute of California. He studied with world-class trainers such as Tim Hallbom, Nick LeForce, Susi Smith, Art Giser, and possesses numerous self-mastery skills taught by Tony Robbins (time and life management, model of success), Paul Scheele (Photoreading), Jerry Stocking, Tad James, and others.

Sergey's experience as an NLP trainer started with his NLP group at Stanford University that he has been leading for several years. Since then he has conducted a number of practice sessions on NLP, hypnosis, metaphors, allergy and phobia elimination, technical writing, and other subjects. Some of the trainings were held through the Somnambulistic Sleepwalkers, where Sergey has become an executive regional coordinator.

Self-Mastery for Sergey does not end with NLP. He is a martial artist, a voracious reader, an active member of the Toastmasters International, a musician, and a professional computer scientist. He is also knowledgeable in business and marketing, especially from the NLP point of view.

Dr. Arman Darini is the Director of San Francisco Center for NLP, an international trainer of NLP (US and Russia), and the author of several unique NLP seminars - Pure Essential NLP, Boundless Creativity, Walking the Spiritual Path.

Arman founded San Francisco Center for NLP after two highly successful careers. One of over a decade in high tech and economics, where he created alongside some of the most brilliant business minds at Fortune 500 companies such as JP Morgan, Arthur Andersen, PG&E, Yahoo! In the second, scientific career, he researched the systemic principles governing group decision making, taught artificial intelligence to undergraduate and graduate students, and was honored with a Ph.D. from Stanford University in Management, Science & Engineering.

"Arman seems exceptionally knowledgeable and sincere,"
- George Sokoloff, Quantitative Research Analyst

Arman continually cultivates top flight NLP by working with some of the best international trainers, such as Michael Hall, Steve Andreas, Robert Dilts, Andrej Kenig, Slava Zakharov, Tim Hallbom, Nick LeForce. He's been noted for an outstanding ability to integrate diverse knowledge and make complex simple. His seminars are well known for their deep insight, explosive energy and fun playfulness. He especially enjoys leading beginner seminars such as Introduction to NLP and Pure Essential NLP, because when learning something new, the mentoring and the support you receive on the first few steps make all the difference in the world.

Outside of trainings, Arman travels widely studying the holistic union of universal human values with cultural and linguistic infusions across the world.